Monday, February 27, 2017

Small Biz Tips

 



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In today's business climate it's critically important to communicate, communicate, communicate through a variety of channels. It is no longer enough to just have a website, send out promotional emails, or create a monthly newsletter. In today’s digital world, companies have a growing list of tools that can help take their business to the next level. We created Small Biz Tips to help you navigate your way through the world of marketing to your customers/clients and to help you set your business apart from the competition.


  • (May 16, 2016) Tip #1: 85% of consumers say color is the primary reason for buying product. Be strategic when choosing the colors of your marketing materials. Tip #2: 50% of consumers who conduct a local search on their smartphone visit a store within a day and 27% of consumers will leave a website if it is not mobile-optimized. Maximize your revenue and consumer base by updating your website to a responsive design.

  • (April 4, 2016) Best practice: Time blocking your social media content will help you save a huge chunk of time. Schedule all of your content at once during the week--then you only have to check in during the day to listen and respond!

  • (Jan. 25, 2016) Make a lasting and memorable impression on customer by using consistent branding across all your online channels. Using the same profile picture, cover photo, and similar design elements (like fonts and colors in your posted images) make it easy for customers to recognize you.

  • (Dec. 14. 2014) Best Practices: Remember to post to your social media accounts over the holidays and monitor for comments and questions. Just because you are off from work, doesn’t mean your customers are.

    Industry Trend: 31% of internet users say they find new brands or products from ads they've seen online. Your business can capture these customers by utilizing keywords that are important to your business throughout your website, in blog posts, and in social media updates. This technique will improve your business' search engine optimization and help interested customers find you.

  • (Nov. 9. 2014) To give your business a professional appearance, create graphics that are properly sized for the social media platform you will be using. Not a graphic designer? Websites like Canva.com and PicMonkey.com offer free pre-sized templates that allow anyone to produce professional looking artwork.

  • (Nov. 2. 2014) Did you know that 78% of shoppers in 2014 used the internet for holiday shopping research, AND 40% of holiday purchases occurred online. Get your business ready for holiday shoppers by having an up to date website that includes current product photos, your address, phone number, store hours, social media links, and is mobile friendly.

  • (Oct. 12. 2014) To give your business a professional appearance, create graphics that are properly sized for the social media platform you will be using. Not a graphic designer? Websites like Canva.com and PicMonkey.com offer free pre-sized templates that allow anyone to produce professional looking artwork.

Digital Marketing and Social Media »

Does your business use digital marketing? You do if you email customers by mass eblast or e-newsletter. Do you use social media as part of your business strategy? In today's business climate it's critically important to communicate through a variety of channels. No longer is it enough to just have a website, email promotional coupons, or send out a monthly newsletter. In today’s digital world, companies have a growing list of (nearly free) tools that can help take their business to the next level. Read more »